Bounce Application
An application made with health professionals to help reduce anxiety
Personal project
Scope of work
UX - UI - Front end coding
Tools used
Figma, Adobe Photoshop, Visual Studio Code
‍Anxiety, depression and insomnia were words that we heard a lot in 2020. The pandemic, coupled with repetitive lockdowns was a very difficult period to go through for many French people and the consequences were often dramatic... Two other designers and myself therefore wished to provide a service to help people face their anxiety. A service that both explains what anxiety is in order to help people understand what they are going through but that also offers solutions to get better.
The Problem
‍Mental health issues are difficult to identify and are not well recognized. In addition, the people who suffer from them often struggle to find solutions to get better.
Market Analysis
The mental health app market has been growing significantly these past few years: more people are spending time on wellness apps and more funding is being provided to the companies launching them.

After benchmarking numerous competitors in the market, including successful companies like Headspace, Calm, Intellect and others, we created a diagram to show their positioning based on the degree upon which these apps are personalized and gamified. This diagram coupled with our research revealed that even though there was user demand for a personalized and fun application, few of our competitors positioned themselves that way.
Quantitative research
We created an online survey that we distributed widely on professional and personal networks. This questionnaire dealt with broad topics around anxiety, its effects in everyday life and ways to fight it. This was done to gather a wide range of data for us to be able to get key insights on the profile of our potential users. 
Qualitative research
We were able to recruit twelve people suffering from anxiety and six health professionals including five psychologists and one pharmacist for user interviews. This enabled us to understand the context better as well as our users and their needs.
We asked what the causes of their anxiety were, what symptoms they experienced, what solutions they adopted to deal with it and what they thought they might need in order to get better. We also wanted to know if they had ever seeked professional help or digital services and if it had a positive effect.

In parallel, we also interviewed health professionals in order to understand more about anxiety; what it means and how it’s experienced and perceived. Focusing on emotions and behaviors, we also discussed the various symptoms and possible solutions to this disorder. 
Target Audience
Although anxiety is a universal feeling that affects people from all walks of life, we discovered through our research that work-related anxiety was one of the most commonly reported form of that exists. Therefore, we chose to focus on this type of anxiety and provide specific content to help users deal with it effectively.

Our primary target audience for Bounce are francophones aged between 18 and 34, this is a period when people typically experience significant changes in their lives whether it’s starting a new job,  internship, moving to a new city or pursuing further education. These changes create feelings of uncertainty and stress, leading to work-related anxiety. Bounce can provide valuable support to young adults who are navigating these transitions by offering practical tools and strategies to help them manage their anxiety levels. ‍
The Solution
Bounce is an application designed to support people suffering from anxiety, particularly in the workplace.

Designed with mental health experts, it allows users to be accompanied, to learn to know themselves better and to act in order to feel better. It will accompany users in order to provide them with support and answers to their anxieties.
An application based on three pillars
To be accompanied
Learning to think positively, to be satisfied with simple things, to focus on the good even though we know that negative experiences impact us much more. To manage our emotions, to understand the notion of happiness and relativity, bespoke tools are brought to you for every personality and situation.
To understand yourself
Learning common principles of the brain, the biases and the social context that influences us and our vision. To be aware of our weaknesses and to understand them is to be able to act and correct them,
To act for yourself
The only person who can change the bad situation you're in, is yourself. Willpower is key. You have to be a driving force and it's precisely this motivation that can be hard to acquire and even more so to maintain. To force yourself, to leave your comfort zone, to dare, to challenge yourself, so that you can move forward.
The user has access to a digital library to help him understand his strengths and weaknesses through educational articles, videos and podcasts. Metacognition is at the heart of this feature. Written by health and medical experts, users will be informed on topics like emotional intelligence, decision making in the face of uncertainty as well as testimonials and tips.
Users have access to their own tools to alleviate their disorders and take a step towards acceptance and resilience. They'll be able to try exercises that help them fight anxiety ( Exercises example: introduction to meditation - relaxation and breathing- gratitude journal )
Users can accept small challenges like: talking to a stranger, speaking in public, making a call, answering the office phone, taking time to talk with their manager, encouraging a colleague, etc...
Appointments booking
Bounce doesn't forget that a consultation with a professional is sometimes necessary and offers users the possibility to make an appointment directly via the app with our network of health professionals and experts (psychologist, psychiatrist, homeopath, osteopath...)
Branding identity